Foot Locker Wonders If Dwight Howard Hunts Ghosts After Games
Jonathon Brown — January 23, 2013 — Pop Culture
References: footlocker & nicekicks
This Dwight Howard commercial for Foot Locker follows in Ricky Rubio 'Backyard Wrestler’ and wonders if the Lakers center is a “ghost hunter” after he finishes playing basketball.
In the first commercial of this campaign, Foot Locker wondered if Ricky Rubio leaves basketball practice and heads to backyard wrestling matches. The commercial flips to a skit of him unsuccessfully wrestling, before throwing cold water on the entire idea.
This Dwight Howard commercial follows the exact same formula, which does make it a bit less amusing. After dunking on his teammates in practice, the voice over wonders if Dwight Howard is a “ghost hunter” when he leaves the court. It then flashes to a night vision shot of Howard screaming as he runs down the street away from a ghost.
In the first commercial of this campaign, Foot Locker wondered if Ricky Rubio leaves basketball practice and heads to backyard wrestling matches. The commercial flips to a skit of him unsuccessfully wrestling, before throwing cold water on the entire idea.
This Dwight Howard commercial follows the exact same formula, which does make it a bit less amusing. After dunking on his teammates in practice, the voice over wonders if Dwight Howard is a “ghost hunter” when he leaves the court. It then flashes to a night vision shot of Howard screaming as he runs down the street away from a ghost.
Trend Themes
1. Athlete-inspired Commercials - Companies can capitalize on the trend of featuring athletes in funny and out-of-the-box commercials to create memorable campaigns that will attract younger audiences.
2. Supernatural Influences in Advertising - Businesses can take advantage of the consumer interest in supernatural events by incorporating them into their advertisements in a humorous or lighthearted way.
3. Comedic Skits in Marketing - Brands have an opportunity to capture consumer attention by creating humorous advertisements that feature unexpected scenarios and slapstick comedic skits.
Industry Implications
1. Sporting Goods Retail - Sporting goods retailers can use athlete-inspired commercials to draw in young consumers and encourage them to purchase athletic equipment or merchandise.
2. Entertainment - Companies in the entertainment industry can capitalize on the trend of using supernatural influences in advertising to attract viewers to their TV shows or movies.
3. Marketing and Advertising - Marketing firms can offer comedic skits as a new and innovative way for businesses to market their products and services.
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