Jazwares' Nanables Invite Kids to Discover the Homes of "Nanos"
Laura McQuarrie — August 7, 2019 — Life-Stages
References: jazwares & toyworldmag
Nanables is a new line of collectible tiny dwelling toys from Jazwares that consists of ultra-small yet highly detailed homes of "Nanos." Each eye-catching small home has its own balcony and built-in hangout, plus a peephole that can be peered within to get a glimpse of the life of the Nanos who inhabits the space.
Beyond low-tech play, there's even more fun to be had by kids who connect to the free Nanables app and scan their Nanable. The augmented reality play experience unlocks exclusive games and activities that are unique to each house.
The Nanables that can be collected fall under themed lands like Sweetness Town and Rainbow Way, which include special homes like the Dusted Donut Diner, Milk & Cookie Mill, the Rainbow-tique and Twinkle Twinkle Inn.
Beyond low-tech play, there's even more fun to be had by kids who connect to the free Nanables app and scan their Nanable. The augmented reality play experience unlocks exclusive games and activities that are unique to each house.
The Nanables that can be collected fall under themed lands like Sweetness Town and Rainbow Way, which include special homes like the Dusted Donut Diner, Milk & Cookie Mill, the Rainbow-tique and Twinkle Twinkle Inn.
Trend Themes
1. App-connected Toys - Opportunity for integrating physical toys with digital experiences through app connectivity.
2. Collectible Toys - Increasing popularity of collectible toys that offer unique and personalized experiences.
3. Augmented Reality Play - Growing trend of incorporating augmented reality into toy play experiences.
Industry Implications
1. Toy Industry - Innovative toy companies can capitalize on the demand for app-connected and collectible toys.
2. Technology Industry - Opportunity for tech companies to develop interactive apps that enhance the play experience of physical toys.
3. Entertainment Industry - Collaboration between toy companies and entertainment studios to create engaging augmented reality play experiences.
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