This Dunkin' Donuts Donut Celebrates Discovery Channel's Shark Week
Laura McQuarrie — July 29, 2014 — Marketing
There are few things that are delicious about the Discovery Channel's Shark Week, unless you happen to be a shark or have one of these fun Dunkin' Donuts donuts in your hand.
In partnership with Discovery, Dunkin' Donuts has made a slight edit to its logo, which now includes a sizable chomp out of it. Instead of a slogan that reads "America runs on Dunkin'" the company has also made a temporary change that says 'Shark Week runs on Dunkin'" on product packaging. As well, you can now order a special edition 'Shark Bite' donut, which has been iced to look like a life preserver, complete with red and white icing. The duo is also running the #DDSHARKWEEK campaign, encouraging donut-eaters to post a picture of themselves attacking a donut like a shark.
In partnership with Discovery, Dunkin' Donuts has made a slight edit to its logo, which now includes a sizable chomp out of it. Instead of a slogan that reads "America runs on Dunkin'" the company has also made a temporary change that says 'Shark Week runs on Dunkin'" on product packaging. As well, you can now order a special edition 'Shark Bite' donut, which has been iced to look like a life preserver, complete with red and white icing. The duo is also running the #DDSHARKWEEK campaign, encouraging donut-eaters to post a picture of themselves attacking a donut like a shark.
Trend Themes
1. Shark Week Promotions - Opportunity for other brands to collaborate with popular television events and create limited edition products.
2. Narrative Branding - Opportunity for companies to temporarily modify their logos and slogans to align their brand with specific themes or campaigns.
3. Social Media Engagement - Opportunity for brands to create interactive campaigns that encourage user-generated content and increase brand visibility.
Industry Implications
1. Food and Beverage - Brands can leverage popular events or collaborations to create limited edition food products and drive customer engagement.
2. Television and Entertainment - Television networks can partner with brands to promote their shows or events through creative cross-promotions and themed merchandise.
3. Marketing and Advertising - Brands can capitalize on social media trends and user-generated content to create innovative and interactive marketing campaigns.
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