The Dunkin' Donut Coffee Shop Campaign is Adventurously Sketched
Meghan Young — June 7, 2012 — Marketing
References: jwt & ibelieveinadv
The Dunkin' Donut Coffee Shop ad campaign is hilariously touching. It promotes its "deal forever 1.70 euros" through a series of images that chronicle the relationship between its coffee and donut. Through thick and thin, cryogenics and space adventures, these two stick together like Bonnie and Clyde, Sunny and Cher as well as Jay-Z and Beyonce. It reads, "Coffee & Dunut Always Together."
Conceived by the JWT ad agency based in Barcelona, Spain, the Dunkin' Donut Coffee Shop ad campaign was art directed by Miguel Angel Rico and Manuel Padilla with creative direction by Carles Puig. It features the adorable illustrations of Marc Sardà and Jaume Hortal, which surround the thrill-seeking couple, Dunkin's Coffee and Donut.
Conceived by the JWT ad agency based in Barcelona, Spain, the Dunkin' Donut Coffee Shop ad campaign was art directed by Miguel Angel Rico and Manuel Padilla with creative direction by Carles Puig. It features the adorable illustrations of Marc Sardà and Jaume Hortal, which surround the thrill-seeking couple, Dunkin's Coffee and Donut.
Trend Themes
1. Adventurous Food Campaigns - There is an opportunity for businesses to create ad campaigns that show the exciting journey of food products, such as the Dunkin' Donut Coffee Shop campaign
2. Humorous Advertising - Humorous advertising like the Dunkin' Donut Coffee Shop campaign can captivate audiences and increase brand engagement
3. Illustrated Ad Campaigns - The use of illustrated ad campaigns, like the Dunkin' Donut Coffee Shop campaign, can provide a unique and eye-catching way to promote a product
Industry Implications
1. Fast Food - Fast food companies, such as Dunkin' Donuts, can use humorous and adventurous ad campaigns to attract new customers and retain current ones
2. Illustration - Illustrators can work with companies to create illustrated ad campaigns that are captivating and engaging
3. Advertising - Advertising agencies can use humorous and eye-catching ad campaigns to help businesses increase their brand visibility and engagement
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