NYC Fashion Trend From the Garbage Dump
Jeremy Gutsche — January 12, 2007 — Fashion
References: officialnycshop
Oh my! Dump wear is hot! But it might not be what you think. One of the hottest accessories on celebs and citizens of New York is the sought-after brown cap of the New York Department of Sanitation. The department launched a line of its branded products last year, and now they're pretty hot. Post 9/11, the Police Department and Fire Department of NY managed to generate over $20 million a year in revenue. So why shouldn't the garbage men get in on the action? One city official reported, "We were high-fiving each other to see someone out on the street, wearing this stuff, is so cool."
This is great, but I'm a bigger fan of NYC Garbage as Art, featured on Trend Hunter in 2006.
This is great, but I'm a bigger fan of NYC Garbage as Art, featured on Trend Hunter in 2006.
Trend Themes
1. Dumpster Fashion - Disruptive innovation opportunity: Exploring the potential of upcycling waste materials into trendy fashion items.
2. Branded Department Merchandise - Disruptive innovation opportunity: Capitalizing on the success of branding and merchandise for government departments.
3. Garbage-inspired Art - Disruptive innovation opportunity: Creating art pieces using discarded materials as a form of expression.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introducing sustainable and eco-friendly fashion items made from recycled materials.
2. Merchandise - Disruptive innovation opportunity: Developing branded merchandise for government departments and public services.
3. Art - Disruptive innovation opportunity: Promoting the concept of using unconventional materials in art creation.
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