The Dulcolax Constipation Relief Campaign Relieves Stoppered Food
Meghan Young — October 30, 2012 — Marketing
References: grey & ibelieveinadv
The Dulcolax Constipation Relief campaign likens hard to digest foods as a clump of rope. It goes into the stomach pretty smoothly, but once there it winds up into a ball that refuses to budge. Instead of trying to dislodge the entire thing at once, this laxative works gently to unravel it slowly but surely.
Conceived and executed by the REP/GREY Worldwide ad agency branch based in Colombia, the Dulcolax Constipation Relief campaign was art directed by Camilo Monzón with creative direction by Diego Castellanos and Juan Carlos Fandiño. Centered around two forms of meat, a pig and a chicken, the images show that it is specific foods that get people into this constipated predicament. Thankfully, Dulcolax can loosen anything up, including heavy meats like these.
Conceived and executed by the REP/GREY Worldwide ad agency branch based in Colombia, the Dulcolax Constipation Relief campaign was art directed by Camilo Monzón with creative direction by Diego Castellanos and Juan Carlos Fandiño. Centered around two forms of meat, a pig and a chicken, the images show that it is specific foods that get people into this constipated predicament. Thankfully, Dulcolax can loosen anything up, including heavy meats like these.
Trend Themes
1. Digestive Health Awareness - Opportunity to develop innovative products and services that educate consumers about digestive health and offer solutions for common issues like constipation.
2. Natural Remedies for Digestive Issues - Potential to disrupt the conventional laxative market by introducing natural alternatives that offer gentle and effective relief for constipation.
3. Targeted Advertising Campaigns - Advantageous for businesses to create targeted advertisements that resonate with specific consumer segments, such as those who struggle with digestive issues.
Industry Implications
1. Pharmaceuticals - An opportunity for pharmaceutical companies to develop innovative digestive health products and medications for constipation relief.
2. Food and Beverage - Potential for the food and beverage industry to create and promote products that support digestive health and alleviate common issues like constipation.
3. Advertising and Marketing - Opportunity for advertising agencies to develop targeted campaigns for brands that cater to specific consumer segments, such as those with digestive health concerns.
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