DING Uses Dual Lights to Illuminate the Road Ahead and Beneath Riders
References: youtube & dinglights.au
DING is a bike light that gives riders a safer experience through dual lights that illuminate the road ahead and the road beneath. Created by the South Australia design team of Design Brains in Adelaide, DING is a small and powerful bike accessory that will aid riders on nightly commutes.
It is extremely lightweight and compact with an adjustable handlebar mount that will fit any bike. The front-facing light emits 400 lumens of ED white light and the downward light has 50 lumens. The light will literally surround the rider in rectangle of light that measures three meters wide by one and a half meters deep. DING comes in a variety of colors to suit any rider and their bike.
The dual lights facing forward and downward will give cyclists a better visual of their routes as well as allow them to be more noticeable to drivers and other motorist on the streets.
It is extremely lightweight and compact with an adjustable handlebar mount that will fit any bike. The front-facing light emits 400 lumens of ED white light and the downward light has 50 lumens. The light will literally surround the rider in rectangle of light that measures three meters wide by one and a half meters deep. DING comes in a variety of colors to suit any rider and their bike.
The dual lights facing forward and downward will give cyclists a better visual of their routes as well as allow them to be more noticeable to drivers and other motorist on the streets.
Trend Themes
1. Dual-lighting Bike Accessories - The rise of dual-lighting bike accessories opens up opportunities for innovative designs that prioritize rider safety.
2. Enhanced Visibility for Cyclists - The increased demand for enhanced visibility for cyclists drives the need for advanced lighting solutions that cover both the road ahead and beneath.
3. Compact and Lightweight Bike Gadgets - There is a growing market for compact and lightweight bike gadgets that offer convenience and functionality without compromising performance.
Industry Implications
1. Cycling Accessories - The cycling accessories industry can capitalize on the trend of dual-lighting bike accessories by developing innovative products that cater to rider safety and visibility.
2. Outdoor Lighting - The outdoor lighting industry can explore disruptive innovation opportunities by creating lighting solutions specifically designed for cyclist needs, such as dual-lighting systems for better visibility.
3. Sporting Goods Manufacturing - Sporting goods manufacturers can tap into the market demand for compact and lightweight bike gadgets, offering innovative products that enhance the cycling experience.
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