The Dsquared2 Spring 2012 Collection Fuses Western Wear and Grunge Looks
Souzan Michael — September 26, 2011 — Fashion
References: nowfashion & style
The Dsquared2 Spring 2012 collection is, in my opinion, in the running for the most intriguing and memorable show of Milan Fashion Week this season. Never ones to be outdone or upstaged, twin designer duo Dan and Dean Caten presented a collection of grunge-inspired looks that mixed all American touches like stars and stripes.
The result of the Dsquared2 Spring 2012 collection is something that is seemingly chaotic at first glance, but upon taking a second look (and third and fourth, if you're like me), it becomes clear that the Caten brothers are in complete control of their craft and never miss a step.
Plaid was mixed with stars and stripes, which made an appearance alongside flat riding boots and denim, for a collection that screamed cowgirl chic. The Dsquared2 Spring 2012 show also featured many of the models walking down the runway in "morning after" smudged make up while carrying a model of beer.
The theme was all American glamor meets grunge -- after all, "When in Rome" -- or Milan, in this case.
The result of the Dsquared2 Spring 2012 collection is something that is seemingly chaotic at first glance, but upon taking a second look (and third and fourth, if you're like me), it becomes clear that the Caten brothers are in complete control of their craft and never miss a step.
Plaid was mixed with stars and stripes, which made an appearance alongside flat riding boots and denim, for a collection that screamed cowgirl chic. The Dsquared2 Spring 2012 show also featured many of the models walking down the runway in "morning after" smudged make up while carrying a model of beer.
The theme was all American glamor meets grunge -- after all, "When in Rome" -- or Milan, in this case.
Trend Themes
1. Grunge-inspired Fashion - Opportunity to create disruptive innovation in the fashion industry by incorporating grunge elements into contemporary designs.
2. Mixing Patterns - Potential for disruptive innovation in the textile industry by experimenting with the combination of plaid, stars, and stripes in clothing.
3. Cowgirl Chic - Disruptive innovation opportunity in the western wear industry by merging glamorous and grunge elements to create a new trend.
Industry Implications
1. Fashion - The fashion industry can explore disruptive innovation by embracing grunge-inspired designs and incorporating them into their collections.
2. Textile - The textile industry can pursue disruptive innovation by experimenting with new fabric patterns and combinations, such as mixing plaid, stars, and stripes.
3. Western Wear - Opportunity for disruptive innovation in the western wear industry by incorporating glamorous and grunge elements to create a fresh and unique style.
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