DRYKORN's Latest Advertorial is Lensed in an Abandoned Plane
Jana Pijak — August 19, 2014 — Marketing
References: drykorn & fuckingyoung.es
Miles McMillan and Matthew Hitt star in DRYKORN's Fall/Winter 2014 ad campaign. This advertorial is lensed in an abandoned airplane and features apocalyptic imagery that is juxtaposed with the label's luxe wardrobe staples.
Lensed by photographer Daniel Woeller, the ad campaign challenges tradition with its dark and edgy imagery. Models hang out in shopping carts, pose in a broken-down airplane and run around a vast runway that appears abandoned.
Miles, Matthew and their female costars are outfitted by wardrobe stylist Yilmaz Aktepe who dresses them in DRYKORN's Fall/Winter 2014 range of knits, outerwear staples and formalwear pieces. The models pose in a wardrobe of chunky wool sweaters, luxe leather jackets and slim-fitting suits that are elegant and timeless in their aesthetic.
Lensed by photographer Daniel Woeller, the ad campaign challenges tradition with its dark and edgy imagery. Models hang out in shopping carts, pose in a broken-down airplane and run around a vast runway that appears abandoned.
Miles, Matthew and their female costars are outfitted by wardrobe stylist Yilmaz Aktepe who dresses them in DRYKORN's Fall/Winter 2014 range of knits, outerwear staples and formalwear pieces. The models pose in a wardrobe of chunky wool sweaters, luxe leather jackets and slim-fitting suits that are elegant and timeless in their aesthetic.
Trend Themes
1. Apocalyptic Fashion - There is potential for creating clothing lines that incorporate edgy, dark, and post-apocalyptic elements into their designs.
2. Luxury Advertising - There is potential for luxury brands to break away from traditional advertising campaigns and incorporate darker elements into their marketing strategies.
3. Abandoned Location Photography - There is potential for photography studios to offer unique and creative photo shoot locations, such as abandoned airplanes or other industrial sites.
Industry Implications
1. Fashion - Fashion brands can offer more unique and edgy designs to cater to those who prefer the apocalyptic aesthetic.
2. Advertising - Luxury advertisers can explore the potential of incorporating darker elements and edgier concepts for their campaigns.
3. Photography - Photography studios can offer more diverse and unique locations for their clients to shoot photos in, such as abandoned sites or unusual environments.
5.3
Score
Popularity
Activity
Freshness
