The Dry Zero Sugar Ruby Citrus Soda is Sweetened with Organic Stevia
Michael Hemsworth — January 3, 2019 — Lifestyle
Sparkling drinks continue to be favored by consumers but are being demanded in a healthier format, which is seeing brands respond with products like the Dry Zero Sugar Ruby Citrus soda.
Containing just five ingredients, the soda is sweetened with organic stevia leaf extract and is completely free of sodium, artificial sweeteners, gluten, caffeine, aspartame and added colors. The soda boasts a tart flavor that has a grapefruit-forward profile with a lightly sweet finish that is characterized by bright citrus notes.
The Dry Zero Sugar Ruby Citrus soda comes as a response to consumer demand, which was explained by CEO and Founder Sharelle Kalus who said, "The most frequent flavour requested by our consumers this past year was a citrus blend, which also lines up with broader market trends toward bold, tart flavors. Dry Zero Sugar ruby citrus soda is an answer to that need. We also believe that soda should be fun, and this flavor and packaging are definitely fun."
Containing just five ingredients, the soda is sweetened with organic stevia leaf extract and is completely free of sodium, artificial sweeteners, gluten, caffeine, aspartame and added colors. The soda boasts a tart flavor that has a grapefruit-forward profile with a lightly sweet finish that is characterized by bright citrus notes.
The Dry Zero Sugar Ruby Citrus soda comes as a response to consumer demand, which was explained by CEO and Founder Sharelle Kalus who said, "The most frequent flavour requested by our consumers this past year was a citrus blend, which also lines up with broader market trends toward bold, tart flavors. Dry Zero Sugar ruby citrus soda is an answer to that need. We also believe that soda should be fun, and this flavor and packaging are definitely fun."
Trend Themes
1. Healthier Sparkling Drinks - The demand for healthier sparkling drinks is prompting brands to create products like the Dry Zero Sugar Ruby Citrus soda.
2. Organic Sweeteners - Brands are incorporating organic stevia leaf extract as a sweetener in response to the demand for healthier beverage options.
3. Bold Tart Flavors - Consumers' preference for bold, tart flavors is driving the creation of sodas like the Dry Zero Sugar Ruby Citrus with a grapefruit-forward profile.
Industry Implications
1. Beverage Industry - The beverage industry can leverage the demand for healthier sparkling drinks to develop innovative, low-sugar alternatives.
2. Organic Food Industry - The organic food industry can capitalize on the use of organic sweeteners like stevia in various products, including sparkling beverages.
3. Flavoring Industry - The flavoring industry can explore the creation of bold, tart flavors that align with consumers' preference for vibrant taste profiles in sodas and other beverages.
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