Tweezerman's Dry Brush for the Face Appeals to Those with Sensitive Skin
Laura McQuarrie — March 21, 2019 — Fashion
References: tweezerman & refinery29
Consumers have become obsessed with a range of popular self-massage facial skincare tools over the past few years and Tweezerman is now introducing a dry brush for the face. In the same way that dry brushing the body helps exfoliate skin, increase blood circulation and unclog pores, the facial dry brush offers the same benefits, but with less abrasion.
The gentle dry brush for the face is said to be incredibly beneficial for those with sensitive skin and rosacea, especially as it helps to promote lymph flow and drainage without the cold sensation of other self-massage tools made of stone or metal.
To make the most of the facial dry brush, consumers are advised to use the tool on a clean, dry face with a slight amount of pressure.
The gentle dry brush for the face is said to be incredibly beneficial for those with sensitive skin and rosacea, especially as it helps to promote lymph flow and drainage without the cold sensation of other self-massage tools made of stone or metal.
To make the most of the facial dry brush, consumers are advised to use the tool on a clean, dry face with a slight amount of pressure.
Trend Themes
1. Self-massage Facial Skincare Tools - Disruptive innovation opportunity: Develop advanced facial massage tools that offer additional benefits beyond exfoliation and unclogging pores.
2. Gentle Dry Brushes for Sensitive Skin - Disruptive innovation opportunity: Create dry brushes specifically designed for sensitive and rosacea-prone skin, incorporating innovative materials or technologies.
3. Promotion of Lymph Flow and Drainage - Disruptive innovation opportunity: Design self-massage tools that specifically target lymph flow and drainage to further enhance skincare routines.
Industry Implications
1. Skincare - Disruptive innovation opportunity: Combine dry brushing with other skincare products or treatments, creating a comprehensive and effective skincare system.
2. Beauty Tools - Disruptive innovation opportunity: Develop a range of innovative beauty tools that provide unique benefits and experiences, catering to different skin types and concerns.
3. Wellness - Disruptive innovation opportunity: Introduce dry brushing as part of holistic wellness routines, combining physical and mental health benefits.
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