The Drunk Mirror Raises Awareness for Drunk Driving
Marina Rotharmel — August 19, 2012 — Marketing
References: adsoftheworld & designtaxi
A brilliant new marketing campaign called Drunk Mirror warns against the dangers of drunk driving. The insurance company Allianz and advertising firm OgilvyOne teamed up to create this interactive and informative device.
The mirror was set up inside a club and allowed patrons to come up and check themselves out. It then showed delayed reactions that are caused after having a certain number of drinks. The delayed reflexes were suppose to show how people would react to situations while they were driving, warning people that their perceptions become off after having a couple drinks.
A message would then appear in the top left corner saying, “One advice: Don’t Drink and Drive.” This is definitely an interesting ad that would grab attention of drinkers.
The mirror was set up inside a club and allowed patrons to come up and check themselves out. It then showed delayed reactions that are caused after having a certain number of drinks. The delayed reflexes were suppose to show how people would react to situations while they were driving, warning people that their perceptions become off after having a couple drinks.
A message would then appear in the top left corner saying, “One advice: Don’t Drink and Drive.” This is definitely an interesting ad that would grab attention of drinkers.
Trend Themes
1. Interactive Mirrors - Opportunity for advertisers to create interactive mirrors that engage customers and display messages in unique ways.
2. Delay-demonstrating Devices - Development of devices that demonstrate the effects of delaying reactions, providing important information to viewers in an interactive way.
3. Awareness Ads - Increased use of attention-grabbing ads that focus on raising awareness for important issues and messaging.
Industry Implications
1. Advertising - Opportunity for advertising agencies to create new and innovative campaigns using interactive devices to reach consumers.
2. Auto Insurance - Development of awareness campaigns can be an opportunity for auto insurance companies to promote safe driving practices.
3. Nightlife - Opportunity for nightclubs and bars to partner with advertisers to create interactive mirror installations that provide entertainment and important messaging.
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