Drugs Wraps by Marcus Haydock are Deceptively Innocent-Looking
Meghan Young — June 25, 2013 — Fashion
References: marcushaydock & lifelounge.au
The Drugs Wraps photo series showcases the unexpected coverings for the sale of such dope as cocaine and MDMA. As Life Lounge aptly puts it, "Just as the characters of American Beauty found beauty in a plastic bag being caught in the wind, Marcus Haydock is fascinated with the scrap pieces of paper that transport drugs."
Using everything from magazine cutouts to soccer posters, the imagery is strangely innocent for the job these pieces of paper fulfill. The Drug Wraps photo series also highlights the folds of each paper. It is these folds, complete with white speckles in the creases, that will raise brows. In spite of the common imagery, there is a sinister quality to the wrappers.
Using everything from magazine cutouts to soccer posters, the imagery is strangely innocent for the job these pieces of paper fulfill. The Drug Wraps photo series also highlights the folds of each paper. It is these folds, complete with white speckles in the creases, that will raise brows. In spite of the common imagery, there is a sinister quality to the wrappers.
Trend Themes
1. Deceptive Drug Packaging - Opportunity for innovative and discreet drug packaging solutions.
2. Unexpected Material Usage - Opportunity to explore unconventional materials for packaging purposes.
3. Hidden Messages in Design - Opportunity to incorporate hidden messages or signals in packaging design.
Industry Implications
1. Pharmaceuticals - Potential for pharmaceutical companies to create discreet packaging for sensitive medications.
2. Printing and Packaging - Opportunity for printing and packaging companies to explore new materials and techniques for creating innovative drug packaging.
3. Graphic Design - High potential for graphic designers to create visually appealing and subtly deceptive packaging for various products.
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