These Nike Collaboration Kicks Commend the Days of Driveway Basketball
Cadhla Gray — September 20, 2015 — Lifestyle
References: sneakernews & nicekicks
These charcoal-colored sneakers serve as a nod to the many hours spent by aspiring athletes playing driveway basketball in their front yards. Shooting hoops over and over into late night hours, basketball player Kyrie Irving reminisced on his childhood and decided to create a pair of sneakers that serve as a reminder to this influential time.
The Nike and Kyrie Irving collaboration sneakers have a gritted body with a mesh material covering the shoe, giving them a modern look. With a zigzag gripped bottom and protruding studded-like material on their backs, the shoes have a fierce look to them.
Finally, to complete the sneakers, Nike's Green Glow decals and the brand's Reflect Silver Swoosh represent the car headlights needed to light up such late night driveway basketball games.
The Nike and Kyrie Irving collaboration sneakers have a gritted body with a mesh material covering the shoe, giving them a modern look. With a zigzag gripped bottom and protruding studded-like material on their backs, the shoes have a fierce look to them.
Finally, to complete the sneakers, Nike's Green Glow decals and the brand's Reflect Silver Swoosh represent the car headlights needed to light up such late night driveway basketball games.
Trend Themes
1. Basketball Sneaker Nostalgia - This trend showcases the growing demand for sneakers that evoke nostalgic memories of childhood sports experiences.
2. Collaboration Culture - This trend highlights the increasing popularity of collaborations between athletic brands and professional athletes in creating unique and trendy sneaker designs.
3. Incorporating Retro Elements - This trend focuses on the incorporation of retro design elements in modern sneaker designs to appeal to consumers' sense of nostalgia.
Industry Implications
1. Athletic Footwear - This industry can leverage the trend of basketball sneaker nostalgia by designing and marketing sneakers that tap into consumers' nostalgic memories of their childhood sports experiences.
2. Sportswear - This industry can benefit from the collaboration culture trend by partnering with professional athletes to create exclusive and trendy sneaker designs that cater to the growing demand for limited edition items.
3. Fashion Accessories - This industry can capitalize on the trend of incorporating retro elements by creating and promoting sneaker designs that feature retro-inspired details, appealing to consumers who seek a blend of nostalgia and modern style.
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