The Jeep Drive Your Track Campaign Drives Your Music
Peter Vallas — June 10, 2011 — Marketing
References: driveyourtrack & adsoftheworld
Drive Your Track is a new interactive campaign for Jeep done by Leo Burnett Iberia in Spain. The campaign utilizes Jeep’s rugged characteristics with its new and powerful Pioneer sound system.
The Drive Your Track interactive site works by first letting you upload a song of your choice. Audio analyzing software scans the track and locates its peaks and drops. The site then picks eight mountainous locations for different parts of the song. If you click on one of the landscapes it will bring you to a map where you can find the mountainous terrain. The site also directs you to your nearest Jeep dealer.
The Drive Your Track site is a perfect example of Jeep’s culture, and those who enjoy driving a Jeep will love this site.
The Drive Your Track interactive site works by first letting you upload a song of your choice. Audio analyzing software scans the track and locates its peaks and drops. The site then picks eight mountainous locations for different parts of the song. If you click on one of the landscapes it will bring you to a map where you can find the mountainous terrain. The site also directs you to your nearest Jeep dealer.
The Drive Your Track site is a perfect example of Jeep’s culture, and those who enjoy driving a Jeep will love this site.
Trend Themes
1. Interactive Campaigns - The Drive Your Track campaign demonstrates the potential for interactive campaigns to engage consumers and create unique experiences.
2. Audio Analyzing Software - The use of audio analyzing software in the Drive Your Track campaign highlights the opportunity for innovation in audio technology for music and entertainment industries.
3. Location-based Services - The Drive Your Track site showcases the potential for location-based services to provide personalized experiences and connect consumers with relevant local businesses.
Industry Implications
1. Automotive - The Drive Your Track campaign by Jeep presents an innovative opportunity for the automotive industry to leverage technology and create interactive experiences for consumers.
2. Music and Entertainment - The use of audio analyzing software in the Drive Your Track campaign opens up possibilities for disruptive innovation in the music and entertainment industries, enabling personalized and interactive experiences.
3. Technology - The Drive Your Track campaign demonstrates the potential of location-based services and audio technology, indicating opportunities for innovation within the technology industry.
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