Greg Ponesse — February 22, 2006 — Lifestyle
References: local6
A brewer in Dallas has created a beer that promises to be better for you because it is filled with vitamins, according to a Local 6 News report.
Stampede beer is enhanced with B vitamin, folic acid and other essential vitamins, according to creator Lawrence Schwartz.
"Stampede is the first Vitamin-enhanced beer," Schwartz said.
Schwartz said the federal government told him that he cannot claim the beer is good for drinkers and can't list vitamins on the labels because it would be an implied health claim.
Stampede beer is enhanced with B vitamin, folic acid and other essential vitamins, according to creator Lawrence Schwartz.
"Stampede is the first Vitamin-enhanced beer," Schwartz said.
Schwartz said the federal government told him that he cannot claim the beer is good for drinkers and can't list vitamins on the labels because it would be an implied health claim.
Trend Themes
1. Vitamin-enhanced Beverages - Creating beverages infused with essential vitamins presents an opportunity for companies to offer health-conscious options to consumers.
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3. Health-focused Brewing - Exploring innovative brewing techniques that incorporate healthy ingredients and vitamins opens up the possibility for brewers to cater to health-conscious consumers.
Industry Implications
1. Beverage Manufacturing - Integrating vitamin-infused products into the beverage manufacturing industry can provide a unique selling point and attract health-conscious consumers.
2. Alcohol and Spirits - The alcohol and spirits industry can capitalize on the demand for healthier alcoholic options by creating products that combine alcohol with beneficial ingredients like vitamins.
3. Functional Food and Drink - The functional food and drink industry can expand its offerings by incorporating beverages like vitamin-enhanced beer, which adds a novel category to their product range.
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