This Drew Jarrett Elle Italia Editorial is Fashionably Fit
Leslie Chen — May 19, 2013 — Pop Culture
References: elle.it & fashioncopious.typepad
This Drew Jarrett Elle Italia editorial will make you want to get down to the beach as soon as possible and get your fitness on.
Starring model Leeny Ivanisvili, the shoot is set by the water as the leggy brunette beauty workouts in various bikinis. She even looks like she's doing a water variation of a yoga pose in one image. Stylist Sofia Odero dresses her in kaleidoscopic pieces like a neon yellow bikini paired with a green and pink polo. There's definitely an athletic tone to the photo shoot but it also maintains an element of elegance as Leeny manages to look graceful throughout her athletic pursuits.
This Drew Jarrett Elle Italia photo series is a fashionable commentary on how style can and should be instilled within all of life's events.
Starring model Leeny Ivanisvili, the shoot is set by the water as the leggy brunette beauty workouts in various bikinis. She even looks like she's doing a water variation of a yoga pose in one image. Stylist Sofia Odero dresses her in kaleidoscopic pieces like a neon yellow bikini paired with a green and pink polo. There's definitely an athletic tone to the photo shoot but it also maintains an element of elegance as Leeny manages to look graceful throughout her athletic pursuits.
This Drew Jarrett Elle Italia photo series is a fashionable commentary on how style can and should be instilled within all of life's events.
Trend Themes
1. Beachside Workouts - Opportunity for fitness brands to create innovative workout gear and accessories designed specifically for beach workouts.
2. Athleisure Fashion - Potential for fashion brands to develop stylish and functional athleisure wear suitable for beachside workouts.
3. Fashionable Fitness Editorials - Opportunity for magazines and media outlets to showcase the intersection of fashion and fitness in visually compelling ways.
Industry Implications
1. Fitness Apparel - Disruptive innovation in creating workout clothing and swimwear that seamlessly transitions from land to water.
2. Fashion - Opportunity for fashion brands to tap into the growing athleisure market by creating stylish workout clothing for beachside activities.
3. Media and Publishing - Disruptive innovation in showcasing the connection between fashion and fitness through visually stunning editorials and content.
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