This Glittering Gown by Dress Goddess Makes a Bold Impact on Hearts & Wallets
References: dressgoddess & bornrich
This astoundingly expensive gown by designer Dress Goddess takes the term "luxury fashion" to whole new heights of opulence.
Made from over $13,000 dollars worth of diamonds, the dress is also hand-sewn into a provocative creation that redefines the meaning of wealth and also, perhaps, excess. Fortunately, Dress Goddess also offers a more moderately priced replica version for $400 for those unable to fork out the fourteen grand required to purchase the real deal.
Implications - Having two versions of the same gown -- an expensive one and its affordable replica -- shows how brands can offer a high-end product, but at the same time, not alienate its customers with less disposable income.
Made from over $13,000 dollars worth of diamonds, the dress is also hand-sewn into a provocative creation that redefines the meaning of wealth and also, perhaps, excess. Fortunately, Dress Goddess also offers a more moderately priced replica version for $400 for those unable to fork out the fourteen grand required to purchase the real deal.
Implications - Having two versions of the same gown -- an expensive one and its affordable replica -- shows how brands can offer a high-end product, but at the same time, not alienate its customers with less disposable income.
Trend Themes
1. Affordable Luxury - Brands can offer high-end products alongside affordable replicas to cater to a wider range of customers and increase sales.
2. Opulent Fashion - Luxury fashion designers can push the boundaries of opulence by incorporating exquisite materials and intricate hand-sewn details.
3. Extravagant Pricing - Setting exorbitantly high prices for exclusive pieces can create a perception of luxury and desirability among elite customers.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can capitalize on the desire for extravagant and unique garments by offering high-priced, limited edition pieces.
2. Jewelry - Jewelry designers can explore new ways of incorporating precious gems and materials into fashion items, creating one-of-a-kind pieces that command premium prices.
3. Replica Fashion - The market for affordable replicas of high-end fashion items opens up opportunities for brands to cater to budget-conscious consumers without compromising on style.
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