The Edgy Dree Hemingway AY Not Dead Fall 2011 Campaign
Renee Ramsarran — February 23, 2011 — Fashion
References: aynotdead.ar & fashiongonerogue
The Dree Hemingway AY Not Dead Fall 2011 print campaign was captured by photographer Sebastian Faena. The Argentinean brand presents the season's youthful collection with a mix of rock-and-roll leather jackets and long modern furs.
The label is well-known for their generally carefree style, which certainly comes through in this shoot. Despite the muted colors in the Dree Hemingway AY Not Dead Fall 2011 campaign, the beautiful blonde smolders for the brand with an edgy glare.
Implications - The carefree nature of this shoot displays the type of unpretentious lifestyle that consumers prefer. There's a need to meet the demand of those who opt for simple, everyday outfits instead of the elegant, classy styles commonly seen in fashion spreads. The adaptation of casual, simplified clothes for the everyman will allow designers to be more consumer-friendly and create unique styles for the majority.
The label is well-known for their generally carefree style, which certainly comes through in this shoot. Despite the muted colors in the Dree Hemingway AY Not Dead Fall 2011 campaign, the beautiful blonde smolders for the brand with an edgy glare.
Implications - The carefree nature of this shoot displays the type of unpretentious lifestyle that consumers prefer. There's a need to meet the demand of those who opt for simple, everyday outfits instead of the elegant, classy styles commonly seen in fashion spreads. The adaptation of casual, simplified clothes for the everyman will allow designers to be more consumer-friendly and create unique styles for the majority.
Trend Themes
1. Casual Fashion - Designers should focus on creating more casual, simplified clothing for the everyman.
2. Unpretentious Lifestyle - Consumers prefer a carefree, unpretentious lifestyle, allowing for brands to create more relatable and accessible ads.
3. Youthful Collections - Brands should offer collections that are youthful and edgy, appealing to younger demographics.
Industry Implications
1. Fashion - Designers in the fashion industry can adapt their clothing lines to make them more consumer-friendly.
2. Advertising - Ad agencies can focus on creating ads that showcase an unpretentious lifestyle.
3. Photography - Photographers can experiment with youth-oriented and edgy photoshoots to attract younger clients.
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