The Dragons' Den Update Features Ethical Perfume Company The 7 Virtues
Tiana Reid — February 15, 2012 — Social Good
References: cbc & the7virtues
The Dragons' Den Update Special will feature a SocialBusiness.org favorite, The 7 Virtues. Almost a year after the social company was initially featured on Dragons' Den, the show will explore what's known as "The Dragons' Den Effect" and dive into where the businesses featured have come since the Den. Catch the episode on Wednesday, February 29 at 8:00 (8:30 NT) p.m.
“Barb’s pitch on the Den was compelling and passionate and she has since proven her abilities as a CEO, both in our financials and in the philanthropic results our company has made in communities in Afghanistan and Haiti.” said W. Brett Wilson, chairman, Canoe Financial, business partner, The 7 Virtues. “Barb has created a business model that received the Women’s Innovator award from the US State Department because she has built a new values driven business model that is socially conscious; something today’s consumers are seeking.”
This is typically the highest-rated episode of the year for the Canadian television show which airs on CBC Television, so don't miss out.
Contact Information
The 7 Virtues website
The 7 Virtues on Facebook
The 7 Virtues on Twitter
“Barb’s pitch on the Den was compelling and passionate and she has since proven her abilities as a CEO, both in our financials and in the philanthropic results our company has made in communities in Afghanistan and Haiti.” said W. Brett Wilson, chairman, Canoe Financial, business partner, The 7 Virtues. “Barb has created a business model that received the Women’s Innovator award from the US State Department because she has built a new values driven business model that is socially conscious; something today’s consumers are seeking.”
This is typically the highest-rated episode of the year for the Canadian television show which airs on CBC Television, so don't miss out.
Contact Information
The 7 Virtues website
The 7 Virtues on Facebook
The 7 Virtues on Twitter
Trend Themes
1. Social Impact Brands - The Dragons' Den Update Special highlights the success of social impact brands like The 7 Virtues, creating opportunities for more socially conscious businesses to gain exposure.
2. Consumer Demand for Ethical Products - The episode explores the growing consumer demand for ethical products, presenting an opportunity for companies to develop and market socially responsible products.
3. Television Show Boosts Business - The Dragons' Den Effect showcases how appearing on a popular TV show can provide a significant boost to a business, opening up opportunities for other entrepreneurs to gain visibility and attract investors.
Industry Implications
1. Social Entrepreneurship - The success of The 7 Virtues highlights the potential for growth in the social entrepreneurship industry, paving the way for more businesses focused on creating positive social impact.
2. Ethical Perfume - The 7 Virtues' ethical perfume products demonstrate the potential for disruption in the perfume industry by offering environmentally and socially conscious alternatives.
3. Television Production - The Dragons' Den Update Special showcases the influence of television on business success, presenting opportunities for entrepreneurs, production companies, and networks to capitalize on the popularity of TV shows featuring promising startups.
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