The Dr. Phillips Dental Floss Campaign Depicts the Product's Strength
Meghan Young — January 11, 2013 — Marketing
References: bangkokshowcase & ibelieveinadv
Dark and almost depressing, the Dr. Phillips Dental Floss ad campaign depicts the capture of animal flesh in a very dramatic way. Of course, people would never have a full beast stuck between their teeth; but if they did, this is the floss they would want to use to wrangle it in.
Conceived and executed by BangkokShowcase, an ad agency based in Bangkok, Thailand, the Dr. Phillips Dental Floss ad campaign shows just how strong this product really is. Not to mention how thorough. Art directed by Sakon Khanawuthikarn with creative direction by Chokchai Tupanyakanok, the campaign was visualized by computer artist Pattarasak Sitthisroung and retouched by Silhouette.
Although some might be put off by the images in the Dr. Phillips Dental Floss ad campaign, they will certainly capture people's attention.
Conceived and executed by BangkokShowcase, an ad agency based in Bangkok, Thailand, the Dr. Phillips Dental Floss ad campaign shows just how strong this product really is. Not to mention how thorough. Art directed by Sakon Khanawuthikarn with creative direction by Chokchai Tupanyakanok, the campaign was visualized by computer artist Pattarasak Sitthisroung and retouched by Silhouette.
Although some might be put off by the images in the Dr. Phillips Dental Floss ad campaign, they will certainly capture people's attention.
Trend Themes
1. Dark Ad Campaigns - Opportunity to disrupt the traditional bright and cheerful advertising by creating an edgy and provocative campaign.
2. Visualizing Product Strength - Opportunity to showcase the strength of a product by depicting it in a visually impactful way.
3. Using Shock Value in Advertising - Opportunity to grab the audience's attention by using provocative and unsettling imagery in advertisements.
Industry Implications
1. Dental Care - There is an opportunity to create bold and impactful advertising campaigns that promote dental care products to a wider audience, using creative and provocative campaigns that effectively highlight the product's strengths.
2. Advertising - As advertising continues to evolve, there is an opportunity to push boundaries and create campaigns that are unique, provocative, and memorable.
3. Graphic Design - Designers and artists can explore the use of dark and unsettling imagery to create powerful visual communications for various industries.
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