Taco Bell is Now Testing the New Double Steak Gordita Melt
Katherine Pendrill — February 13, 2018 — Lifestyle
References: brandeating
Continuing its efforts to revamp its menu to meet shifting consumer preferences, Taco Bell has begun testing a new dish called the Double Steak Gordita Melt. A hybrid of existing menu items, the new dish is ideal for meat lovers looking for something that can easily be enjoyed on the go.
Taco Bell's Double Steak Gordita Melt is a new menu item currently being tested at select locations in West Virginia. The dish itself consists of a double portion of steak topped with a three-cheese blend folded into a warm, soft gordita shell. The result is a dish that closely resembles a steak quesadilla and an earlier menu item from 2009 called the Grande Quesadilla.
Available on its own or as part of a 3-Course Meal combo, the new menu item could soon make its debut nationwide.
Image Credit: Taco Bell.
Taco Bell's Double Steak Gordita Melt is a new menu item currently being tested at select locations in West Virginia. The dish itself consists of a double portion of steak topped with a three-cheese blend folded into a warm, soft gordita shell. The result is a dish that closely resembles a steak quesadilla and an earlier menu item from 2009 called the Grande Quesadilla.
Available on its own or as part of a 3-Course Meal combo, the new menu item could soon make its debut nationwide.
Image Credit: Taco Bell.
Trend Themes
1. Revamped Menu - The trend of revamping menus to meet shifting consumer preferences presents an opportunity for innovative and creative menu items like the Double Steak Gordita Melt.
2. On-the-go Food - The increasing demand for convenient and portable food options opens up possibilities for innovative products like the Double Steak Gordita Melt that can be easily enjoyed while on the go.
3. Menu Hybridization - The trend of combining elements from different menu items, as seen with the Double Steak Gordita Melt, allows for the creation of unique and exciting dishes that could attract customers seeking variety.
Industry Implications
1. Fast Food - The fast food industry can explore the opportunity to revamp menus and introduce innovative dishes like the Double Steak Gordita Melt to cater to changing consumer preferences.
2. QSR (quick Service Restaurants) - The QSR industry can capitalize on the growing demand for on-the-go food options by developing new products that offer convenience and portability, similar to the Double Steak Gordita Melt.
3. Food Service Technology - The food service technology industry can support menu hybridization trends by providing innovative cooking techniques or equipment that enable the creation of unique dishes like the Double Steak Gordita Melt.
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