Snoop Dogg's Double G Series is Small and Portable
Laura McQuarrie — May 2, 2014 — Pop Culture
References: grencoscience & xxlmag
Although 4/20 has passed, time or place is really of no matter with the 'Double G' travel-size essential oil vaporizers from Snoop Dogg and Grenco Science. The third installment of Snoop Dogg’s Double G series was recently unveiled at Snoop’s Wellness Retreat locations in celebration of April 20th and the coming summer months.
The newest in the series includes the Snoop Dogg G Pen and the Snoop Dogg microG, which are available as part of a small travel kit, as well as a larger travel bundle. To really get people in the summer mood, the collection also includes a beach towel and a collapsible cooler. Snoop is known for proudly plugging his own products in his songs and says he’s excited that "Now all my fellow smokers can easily get lifted on the road."
The newest in the series includes the Snoop Dogg G Pen and the Snoop Dogg microG, which are available as part of a small travel kit, as well as a larger travel bundle. To really get people in the summer mood, the collection also includes a beach towel and a collapsible cooler. Snoop is known for proudly plugging his own products in his songs and says he’s excited that "Now all my fellow smokers can easily get lifted on the road."
Trend Themes
1. Compact Travel Vaporizers - Disruptive innovation opportunity: Develop even smaller and more portable travel-size essential oil vaporizers.
2. Wellness Retreat Locations - Disruptive innovation opportunity: Expand the concept of wellness retreat locations to cater to the cannabis industry and provide cannabis-friendly experiences.
3. Celebrity-endorsed Products - Disruptive innovation opportunity: Create new lines of products endorsed by celebrities that are tailored to specific niche markets.
Industry Implications
1. Essential Oil Vaporizer Industry - Disruptive innovation opportunity: Introduce advancements in technology and design to make essential oil vaporizers more efficient and user-friendly.
2. Travel and Tourism Industry - Disruptive innovation opportunity: Develop travel packages and experiences targeting cannabis enthusiasts, combining wellness retreats with cannabis-friendly activities and destinations.
3. Celebrity Merchandising Industry - Disruptive innovation opportunity: Collaborate with celebrities to create unique merchandise that resonates with their fan base, leveraging their influence to drive sales.
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