The Double Down is Returning to KFC with Three New Varieties
Katherine Pendrill — May 28, 2019 — Lifestyle
References: kfc.co.nz & brandeating
After a lengthy hiatus, KFCs infamous Double Down is returning to the chain's menu for a limited time. The catch is that you'll have to be in New Zealand in order to get your hands on it.
Though the Double Down has been absent from American menus for years, the sandwich occasionally pops up again at some of the chain's international outlets. This time around, it is KFC New Zeland bringing back the fried chicken sandwich in the form of three different varieties. There's the Original Double Down, which consists of the Colonel's Special Sauce, bacon, and cheese sandwiched between two Original Recipe fried chicken filets. Next up is the Zinger Chipotle Double Down, which takes Chipotle Mayo, cheese, bacon, and jalapeno slices, and puts it between two Zinger chicken filets. Finally, there is the Bacon Lovers Hash Double Down, which uses two Original Recipe fried chicken filets as buns topped with Baconnaise, a double portion of bacon, cheese, and a hash brown.
Though the Double Down has been absent from American menus for years, the sandwich occasionally pops up again at some of the chain's international outlets. This time around, it is KFC New Zeland bringing back the fried chicken sandwich in the form of three different varieties. There's the Original Double Down, which consists of the Colonel's Special Sauce, bacon, and cheese sandwiched between two Original Recipe fried chicken filets. Next up is the Zinger Chipotle Double Down, which takes Chipotle Mayo, cheese, bacon, and jalapeno slices, and puts it between two Zinger chicken filets. Finally, there is the Bacon Lovers Hash Double Down, which uses two Original Recipe fried chicken filets as buns topped with Baconnaise, a double portion of bacon, cheese, and a hash brown.
Trend Themes
1. Fried Chicken Sandwiches - The popularity of sandwich variations beyond the traditional burger signals a shift in the fast-food industry that presents an opportunity for creative recipes and customizable experiences for the consumer.
2. Limited-time Offers - Strategically launching items for a short period of time keeps interest high and allows for market testing of new products before mass production, providing valuable insights for future innovation.
3. International Menu Offerings - Monitoring successful menu items in international markets can inform global expansion strategies and pave the way for introducing new, culturally relevant products to different areas of the world.
Industry Implications
1. Fast Food - The fast-food industry can utilize customizable menu items and limited-time offerings to cater to evolving consumer preferences and experiment with innovative products.
2. Food and Beverage - Market research and international menu testing can lead to disruptive innovation in the food and beverage industry by identifying new flavor combinations and trends that appeal to diverse, global audiences.
3. Marketing and Advertising - Effective marketing strategies, such as limited-time offers and international menu testing, can build buzz and generate consumer interest in products and services across various industries.
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