The Double Clutch Airmail Shoe by Asics is Foot & Fashion-Friendly
Jaime Neely — June 7, 2011 — Fashion
References: item.rakuten.co.jp & freshnessmag
There are countless positive things that can be said about the new Gettry Asics Double Clutch Airmail sneaker for men that is set for release June 11th. The Double Clutch Airmail shoe is the seventh collaboration between the Japanese-based designer Gettry and the popular running shoe company Asics. The sneakers boasts an extremely intricate design that, according to Freshness Mag, "are inspired by the traditional air mail envelopes that have been replaced by emails and short messages." The 'Double Clutch Airmail' has a high-top design with a white exterior that is accented with blue and red.
In addition to the original design, the shoe contains two zippers on the heel that allow wearers to easily put on the shoes without having to undo the laces. These functionally fashionable shoes are available through the Gettry website.
In addition to the original design, the shoe contains two zippers on the heel that allow wearers to easily put on the shoes without having to undo the laces. These functionally fashionable shoes are available through the Gettry website.
Trend Themes
1. Functional Fashion - The zipper-adorned sneakers combine fashion with practicality, creating an opportunity for disruptive innovation in the footwear industry.
2. Collaborative Design - The collaboration between Gettry and Asics highlights the trend of partnerships in the fashion industry, providing an opportunity for disruptive innovation in the realm of co-branded products.
3. Nostalgic Inspiration - The sneakers' design inspired by traditional air mail envelopes taps into the trend of nostalgia, presenting an opportunity for disruptive innovation by incorporating retro-inspired elements into modern fashion.
Industry Implications
1. Footwear - The zipper feature on the sneakers presents an opportunity for disruption in the footwear industry, with potential for new designs that combine convenience and style.
2. Fashion - The collaboration between Gettry and Asics demonstrates the potential for disruptive innovation in the fashion industry through unique collaborations and limited edition releases.
3. E-commerce - The availability of the zipper-adorned sneakers exclusively through the Gettry website highlights the potential for disruption in the e-commerce industry with limited edition product releases.
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