DoSomething.org Uses Police Report Notes From Rihanna Case
Marissa Brassfield — March 20, 2009 — Social Good
References: dosomething.org & momlogic
No matter the outcome of Chris Brown’s trial, his alleged abuse of Rihanna has brought to light a shocking statistic from DoSomething.org that 1 in 3 teens is abused in a relationship. The organization has released a PSA that uses the actual detective notes taken on February 8.
These notes are narrated with a monotone voiceover as young white actors reenact the incident between Chris Brown and Rihanna. DoSomething.org CEO Nancy Lublin said that these choices were intentional: “We didn’t want to be overdramatic. Our goal was not to shoot a Lifetime TV movie. There was no need to sensationalize things. It was bad enough.”
The DoSomething.org PSA is meant to shed light on the shocking statistic of teen abuse, not necessarily to presume guilt or innocence for either Chris Brown or Rihanna. What do you think of the PSA? Is it effective or inflammatory? Share your Reaction below.
These notes are narrated with a monotone voiceover as young white actors reenact the incident between Chris Brown and Rihanna. DoSomething.org CEO Nancy Lublin said that these choices were intentional: “We didn’t want to be overdramatic. Our goal was not to shoot a Lifetime TV movie. There was no need to sensationalize things. It was bad enough.”
The DoSomething.org PSA is meant to shed light on the shocking statistic of teen abuse, not necessarily to presume guilt or innocence for either Chris Brown or Rihanna. What do you think of the PSA? Is it effective or inflammatory? Share your Reaction below.
Trend Themes
1. Teen Abuse Awareness - Opportunity for organizations to create awareness campaigns and support systems to address the alarming statistic of 1 in 3 teens experiencing abuse in relationships.
2. Psas Utilizing Real Case Data - Organizations can leverage actual case data to create impactful PSAs that educate and raise awareness about important social issues like teen abuse.
3. Non-sensationalized Media Portrayals - Opportunity for media companies to produce content that accurately portrays sensitive subjects like teen abuse without excessive dramatization, focusing on the gravity of the issue.
Industry Implications
1. Non-profit Organizations - Non-profit organizations can play a vital role in creating support systems, providing resources, and organizing awareness campaigns to address teen abuse.
2. Marketing and Advertising - Marketing and advertising agencies can collaborate with organizations to develop impactful PSAs that utilize real case data to raise awareness about teen abuse.
3. Media and Entertainment - Media and entertainment industry can produce responsible and non-sensationalized content that highlights important issues like teen abuse, fostering public awareness and understanding.
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