Doritos 'Skip or Trip' Has People Inviting Strangers on Late Night Soirees
Katherinev123 — July 20, 2012 — Marketing
References: fitzroy.nl & popsop
A vibrant and clever campaign promoting the chip brand's new flavor, Sensational Salsa, the Doritos 'Skip or Trip' promotion sets to connect three young people in Benelux and have them "go out" to a virtual party.
The campaign was created by Fitzroy Amsterdam, and involves an online game. To play the game, you just have to invite two complete strangers from other places in the world, thereby forming a triangle or "trio" (and the shape of a Doritos chip, of course) to take a virtual trip to party in a place like Berlin or Moscow. A virtual map pops up to let you see where other people who are playing the game are situated.
With the campaign, Doritos is hoping to promote Sensational Salsa as a fun and hip snack connecting fun and hip people. As Popsop describes, "The new flavor is introduced as a snack which accompanies a transformation of daily routine into fun neon-lit nightlife."
The campaign was created by Fitzroy Amsterdam, and involves an online game. To play the game, you just have to invite two complete strangers from other places in the world, thereby forming a triangle or "trio" (and the shape of a Doritos chip, of course) to take a virtual trip to party in a place like Berlin or Moscow. A virtual map pops up to let you see where other people who are playing the game are situated.
With the campaign, Doritos is hoping to promote Sensational Salsa as a fun and hip snack connecting fun and hip people. As Popsop describes, "The new flavor is introduced as a snack which accompanies a transformation of daily routine into fun neon-lit nightlife."
Trend Themes
1. Virtual Parties - Opportunity for brands to create unique and engaging virtual party experiences.
2. Innovative Marketing Campaigns - Brands can explore creative ways to connect with consumers and promote products.
3. Global Connections - Creating opportunities for people to connect and interact globally through virtual platforms.
Industry Implications
1. Snack Food - Snack food brands can utilize virtual parties to connect with consumers and promote their products.
2. Gaming - Gaming industry can explore collaborations with brands to create virtual party experiences within games.
3. Digital Marketing - Opportunity for digital marketing agencies to develop innovative campaigns using virtual platforms.
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