The 'Donate a Word' Concept for UNICEF Turns Misspelt Words Into Cash
Jamie Danielle Munro — May 25, 2011 — Social Good
References: labnol.org & creativecriminals
Although the 'Donate a Word' concept for UNICEF is only a concept, the idea has the potential to generate well-deserved cash for the charity organization. Developed by Lisa Zeitlhuber and Katharina Schmitt of the Miami Ad School, 'Donate a Word' turns misspelling into a money-maker.
By teaming up with Google Chrome, a misspelled word becomes an opportunity to donate money to UNICEF. The campaign will either improve lazy spelling or generate a significant income for the charitable organization. After a word is spelled wrong, the right click button is used and the option to donate to UNICEF comes up as one of the headings. The campaign is based on raising awareness for those who do not have access to education and without help, will never learn how to spell any words at all.
By teaming up with Google Chrome, a misspelled word becomes an opportunity to donate money to UNICEF. The campaign will either improve lazy spelling or generate a significant income for the charitable organization. After a word is spelled wrong, the right click button is used and the option to donate to UNICEF comes up as one of the headings. The campaign is based on raising awareness for those who do not have access to education and without help, will never learn how to spell any words at all.
Trend Themes
1. Spelling Philanthropy - The 'Donate a Word' concept demonstrates the potential of turning misspellings into charitable donations.
2. Technology-driven Giving - By utilizing Google Chrome's platform, the campaign showcases the power of technology in facilitating philanthropy.
3. Education Accessibility - The campaign highlights the importance of providing education access to underserved communities.
Industry Implications
1. Advertising - The 'Donate a Word' concept presents an opportunity for advertising agencies to create similar campaigns for other charitable organizations.
2. Education - The campaign prompts the education industry to explore innovative solutions to improve access and learning for marginalized populations.
3. Technology - Collaborations between technology companies and charitable organizations can lead to disruptive innovations in fundraising and awareness campaigns.
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