Belgian Food Banks 'Donate a Barcode' Ads Help to Feed the Hungry
Katie Cordrey — October 1, 2010 — Social Good
References: adsoftheworld & freshbump
The 'Donate a Barcode' ad campaign aims to feed the hungry. It uses images of barcodes as food to get the message out that local food banks need support by way of food donations.
Folders with barcodes of food-bank-requested foods are available at local supermarkets. Anyone can get a copy of the 'Donate a Barcode' ad campaign list. Once a barcode is purchased, the item that the barcode represents will be donated to a nearby food bank to help feed the hungry.
Folders with barcodes of food-bank-requested foods are available at local supermarkets. Anyone can get a copy of the 'Donate a Barcode' ad campaign list. Once a barcode is purchased, the item that the barcode represents will be donated to a nearby food bank to help feed the hungry.
Trend Themes
1. Barcode-based Donations - Using barcodes as a means to facilitate and track donations can streamline the process of feeding the hungry.
2. Localized Food Banks - Establishing food banks in local communities can help improve access to essential items for those in need.
3. Creative Food Donation Campaigns - Innovative advertising campaigns that creatively raise awareness about food donations have the potential to make a significant impact on hunger relief efforts.
Industry Implications
1. Supermarket and Retail - Supermarkets and retail stores can participate by promoting and distributing the 'Donate a Barcode' ad campaign list and facilitating barcode-based donations.
2. Food Distribution - Organizations involved in food distribution can collaborate with food banks to efficiently distribute the donated items using barcode tracking and allocation systems.
3. Advertising and Marketing - Advertising and marketing agencies can develop creative campaigns that harness the power of visual cues like barcodes to raise awareness and drive engagement for food donation initiatives.
4.2
Score
Popularity
Activity
Freshness
