The Domino's Dom Mobile Service is the Chain's Own Version of Siri
Meghan Young — June 18, 2014 — Tech
References: phx.corporate-ir.net & theverge
While not everyone is a fan of Siri, if she was able to take pizza orders like Domino's Dom perhaps people would warm up to her a little more. Food is the way to many people's hearts, after all. A voice-ordering system that works with both iPhone and Android apps, Domino's Dom makes pizza service even easier and more convenient than it already is.
Essentially a pizza assistant, Domino's Dom is capable of recognizing natural speech patterns so that a conversation of sorts strikes up. Created in collaboration with Nuance, the speech technology company behind Siri, Domino's president and CEO Patrick Doyle says, "Our mobile app users who are a part of this launch are truly helping set the foundation for the innovations of today that will soon enough become the standards of tomorrow."
Essentially a pizza assistant, Domino's Dom is capable of recognizing natural speech patterns so that a conversation of sorts strikes up. Created in collaboration with Nuance, the speech technology company behind Siri, Domino's president and CEO Patrick Doyle says, "Our mobile app users who are a part of this launch are truly helping set the foundation for the innovations of today that will soon enough become the standards of tomorrow."
Trend Themes
1. Voice-ordering Apps - The rise of voice-activated ordering facilitates in-app purchases, reduces steps in the ordering process, and could be adapted to a variety of industries.
2. Artificial Intelligence Assistants - Voice-activated assistants like Domino's Dom show the potential of artificial intelligence for streamlining customer service and improving the user experience in industries beyond food service.
3. Conversational Commerce - The rise of voice ordering for pizza brings attention to the potential of conversational commerce, an emerging market that uses natural language processing and chatbots to create more personalized customer experiences.
Industry Implications
1. Food Service - Voice-activated ordering tools like Dom could be adapted by other food service brands to facilitate mobile ordering, improve order accuracy, and reduce wait times in stores and for delivery.
2. Retail - The use of voice-activated assistants to simplify the purchasing process could be adapted to other retail industries like apparel, electronics, and home goods.
3. Hospitality - Voice-activated assistants could streamline the check-in process as well as facilitate other requests from guests, enhancing the overall hotel or resort experience.
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