The Domino's Australia Super Premium Range Includes Four Options
Michael Hemsworth — July 30, 2021 — Lifestyle
References: dominos.au & brandeating
The Domino's Australia Super Premium Range is a new offering from the brand focused on providing consumers with access to unexpectedly premium pizza options. The pizza menu consists of four options to choose from including the Crispy BBQ Peking Duck & Bacon Pizza, the Smoked Salmon, Parmesan & Rocket Pizza, the BBQ Meats Deluxe Pizza and the Low & Slow BBQ Brisket Pizza. The new premium toppings being launched with the pizza collection can also be added onto any pizza of your choosing at an additional cost.
The Domino's Australia Super Premium Range is priced starting at $18.65 Australian dollars and highlights a number of local ingredients. This includes Australian beef brisket, Australian arugula, Wimmera Peking duck and Hastings Valley parmesan.
Image Credit: Domino's Australia
The Domino's Australia Super Premium Range is priced starting at $18.65 Australian dollars and highlights a number of local ingredients. This includes Australian beef brisket, Australian arugula, Wimmera Peking duck and Hastings Valley parmesan.
Image Credit: Domino's Australia
Trend Themes
1. Artisan-style QSR Pizzas - The trend of QSRs offering artisanal pizza options is disrupting the traditional fast food industry by catering to consumers looking for premium, gourmet options.
2. Premium Pizza Toppings - The trend of offering premium pizza toppings allows for customization and differentiation in a crowded industry, while catering to consumers who want elevated pizza experiences.
3. Local Ingredient Highlighting - The trend of highlighting local ingredients connects with consumers who prioritize supporting small businesses and sustainable, locally-sourced food options.
Industry Implications
1. Quick Service Restaurants - QSRs can capitalize on the trend of artisanal pizza by expanding their offerings and satisfying consumers who want high-quality pizza options.
2. Pizza Chains/restaurants - Established pizza chains and restaurants can differentiate themselves from competitors by offering unique, premium pizza options and local ingredient highlighting.
3. Local Farmers/producers - Small-scale, local farmers and producers can benefit from partnerships with pizza chains and QSRs looking to highlight locally-sourced ingredients, expanding their market reach and increasing visibility.
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