Dogs Dyed to Look Like Tigers and Pandas Advertise Pet Park
Katie Cordrey — June 29, 2010 — Marketing
References: myfoxphilly & torontosun
Dogs dyed to look like tigers and pandas were brought from China’s southwest Sichuan province and used to promote the opening of the Dahe Pet Civilization Park in Zhengzhou, Henan province in June 2010.
One Golden Retriever dyed to look like a tiger and four Chow Chows dyed to mimic the looks of baby giant pandas participated in the promotion. The pet park used dogs dyed like zoo animals to attract investors, and draw tenants. It was hoped that pet grooming services, pet hospitals and pet trading markets would be drawn to the new venue.
One Golden Retriever dyed to look like a tiger and four Chow Chows dyed to mimic the looks of baby giant pandas participated in the promotion. The pet park used dogs dyed like zoo animals to attract investors, and draw tenants. It was hoped that pet grooming services, pet hospitals and pet trading markets would be drawn to the new venue.
Trend Themes
1. Pet Grooming Trends - Pet grooming services are incorporating creative grooming and animal dyeing to attract more customers.
2. Exotic Pet Ownership Trends - More people are seeking to own exotic pets and businesses can capitalize on the trend by providing related services and opportunities.
3. Animal Fashion Trends - Animal fashion trends such as pet dyeing and creative grooming are gaining popularity and businesses can offer unique products and services to cater to this trend.
Industry Implications
1. Pet Grooming Industry - The pet grooming industry has a disruptive innovation opportunity by incorporating animal dyeing and creative grooming services to attract more customers.
2. Exotic Pet Industry - With the increase in demand for exotic pets, businesses can pursue providing breeding, veterinary and pet care services for unconventional animals.
3. Animal Fashion Industry - The animal fashion industry has an opportunity to capitalize on the growing popularity of animal dyeing and creative grooming by producing safe and unique products for pets.
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