Gucci Celebrates the Chinese New Year with a New Dog-Themed Line
Madison Mackay — January 23, 2018 — Luxury
Luxury fashion house Gucci is ringing in the Chinese New Year with a new dog-themed line of accessories and clothing.
The Year of the Dog will start on February 16 and the brand is celebrating by creating an entire new line themed after it's creative director Alessandro Michele's two Boston Terriers: Orso and Bosco. The collection will feature the two dogs' faces pasted all over a backpack, large purse, clutch, bracelet, necklace, t-shirt, sweater and multiple keychains. The line includes a few kid-friendly options as well, from backpacks to kid-sized jewelry options. Each piece was created using traditional Gucci colors: bright pink, gold and beige.
Gucci's new dog-themed line is available now, just in time for the start of the Year of the Dog.
The Year of the Dog will start on February 16 and the brand is celebrating by creating an entire new line themed after it's creative director Alessandro Michele's two Boston Terriers: Orso and Bosco. The collection will feature the two dogs' faces pasted all over a backpack, large purse, clutch, bracelet, necklace, t-shirt, sweater and multiple keychains. The line includes a few kid-friendly options as well, from backpacks to kid-sized jewelry options. Each piece was created using traditional Gucci colors: bright pink, gold and beige.
Gucci's new dog-themed line is available now, just in time for the start of the Year of the Dog.
Trend Themes
1. Luxury Dog-themed Accessories - Opportunity for luxury brands to tap into the pet market by creating high-end accessories and clothing inspired by animals.
2. Chinese New Year Themed Fashion - Brands can capitalize on cultural celebrations by designing special collections that align with the Chinese zodiac and attract a global audience.
3. Personalized Animal Merchandise - Growing demand for personalized merchandise featuring pet owners' beloved animals, opening opportunities for customization and unique branding.
Industry Implications
1. Fashion - Fashion brands can incorporate animal themes into their collections, appealing to consumers who seek unique and eye-catching designs.
2. Luxury Goods - Luxury brands have the opportunity to create exclusive, high-end animal-inspired accessories and capitalize on the increasing demand for luxury pet products.
3. Gifts and Accessories - Retailers can leverage the popularity of personalized animal merchandise by offering customization services and unique gift options for pet owners.
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