iL CANE's Stylish Two-in-One Dog Scarf Unfolds Into a Towel
Laura McQuarrie — May 23, 2017 — Lifestyle
References: ilcanecollection & dog-milk
iL CANE's dog scarf is a functional, fashion-forward alternative to many neck accessories for dogs that are purely decorative. While many bandanas for dogs serve as little more than fun ways to dress up a pet, iL CANE's Twofer Towel takes the form of a neck wrap for dogs that can also be used as a towel.
The towel itself is made of 100% cotton and can be used to put a protective layer like a blanket between surfaces and one's dog. As iL CANE suggests, it can also be dampened and used to cool a pet in the heat, or it may also be used as a wrap to carry a dog's favorite toy.
A dollar from the purchase of every Twofer Towel is put towards the BCSPCA.
The towel itself is made of 100% cotton and can be used to put a protective layer like a blanket between surfaces and one's dog. As iL CANE suggests, it can also be dampened and used to cool a pet in the heat, or it may also be used as a wrap to carry a dog's favorite toy.
A dollar from the purchase of every Twofer Towel is put towards the BCSPCA.
Trend Themes
1. Functional Dog Accessories - The trend of functional dog accessories is disrupting the pet industry by offering products that serve a practical purpose.
2. Multi-functional Products - The trend of multi-functional products is creating disruptive innovation opportunities by combining different functions into a single item, as seen in the Twofer Towel.
3. Socially Conscious Purchases - The trend of socially conscious purchases is driving innovation in the pet industry, as demonstrated by the donation made from the purchase of the Twofer Towel.
Industry Implications
1. Pet Accessories - The pet accessories industry has an opportunity to capitalize on the trend of functional dog accessories by developing innovative products that serve a practical purpose.
2. Home Goods - The home goods industry can explore disruptive innovation opportunities by creating multi-functional products like the Twofer Towel that can be used for various purposes.
3. Nonprofit Organizations - The nonprofit organization industry can leverage the trend of socially conscious purchases by partnering with businesses to create products that support charitable causes.
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