Frank's Dog Product Packaging is Specific to Dachshunds
Laura McQuarrie — August 2, 2014 — Lifestyle
References: adaydesigner & thedieline
The dog product packaging for Frank's was created with a specific four-legged audience in mind—not just dogs in general, but "hot dog" dachshunds. Designer Amanda Day developed the packaging for Frank's, playing with gentlemanly branding for the range of dog products.
Frank's products include things like decadent silk bow ties, elongated doggie sweaters for dachshunds, toys and food, which are contained in a variety of differently shaped packages. Since it's important to care for the planet as much as our furry friends, the packaging is printed on all recycled stock, although there are no sacrifices made when it comes to style. Presented like a line of upscale products for men, this is a brilliant way to hint that your dog will also be getting only the best.
Frank's products include things like decadent silk bow ties, elongated doggie sweaters for dachshunds, toys and food, which are contained in a variety of differently shaped packages. Since it's important to care for the planet as much as our furry friends, the packaging is printed on all recycled stock, although there are no sacrifices made when it comes to style. Presented like a line of upscale products for men, this is a brilliant way to hint that your dog will also be getting only the best.
Trend Themes
1. Breed-specific Packaging - Developing packaging designed for specific breeds of pets can create niche markets for pet products.
2. Eco-friendly Packaging - Creating environmentally-conscious packaging for pet products can appeal to consumers and promote sustainable practices in the pet industry.
3. Upscale Pet Products - Marketing pet products with an upscale image can create a premium brand image and attract high-end consumers who are willing to spend more on their pets.
Industry Implications
1. Pet Products - Companies in the pet products industry can benefit from developing breed-specific packaging, eco-friendly packaging, and marketing premium pet products for high-end consumers.
2. E-commerce - E-commerce companies specializing in pet products can increase revenue by offering eco-friendly and breed-specific packaging options, as well as upscale pet products for their target audience.
3. Sustainable Packaging - Companies in the sustainable packaging industry can benefit from developing packaging solutions for the pet industry that promote eco-friendliness and cater to specific breeds of pets.
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