These Dog Ads for Pedigree's DentaFlex Show How Fresh a Pet's Breath Can Be
Laura McQuarrie — June 14, 2016 — Marketing
References: uk.pedigree & adeevee
This series of dog ads highlights the properties of Pedigree's DentaFlex, a product that is designed to freshen a dog's breath and reduce the development of built-up plaque and bacteria in the mouth. The comical ad series includes depictions of a 'Chow Chow Blossom,' an 'Old English Sheeprose' and a 'White Samoyed Gerbera,' which likens each of the dogs to fresh-smelling flower blossoms.
The clever series of print ads offers a playful way to visualize the effects of the product, while also spotlighting a few of the large dog breeds that this product is best suited towards.
Pedigree has favored other offbeat advertising tactics in the past, such as creating dog-friendly radio stations or making other print ads featuring "dog beards."
The clever series of print ads offers a playful way to visualize the effects of the product, while also spotlighting a few of the large dog breeds that this product is best suited towards.
Pedigree has favored other offbeat advertising tactics in the past, such as creating dog-friendly radio stations or making other print ads featuring "dog beards."
Trend Themes
1. Canine Marketing - Innovative advertising strategies focused on dogs offer a potential disruptive opportunity for brands to reach pet owners.
2. Oral Hygiene for Pets - Developing and marketing products aimed at freshening pet breath and reducing plaque buildup could disrupt the pet care industry.
3. Visualizing Pet Care Benefits - Creating playful and visually appealing advertisements can help brands effectively communicate the benefits of their pet care products to consumers.
Industry Implications
1. Pet Care - Pet care brands can benefit from exploring innovative marketing strategies and creating specialized oral hygiene products to address the specific needs of pets.
2. Advertising - Developing clever and playful ad campaigns that appeal to pet owners can help advertising agencies stand out in a crowded marketplace.
3. Brand Marketing - Highlighting the unique features and benefits of pet care products through creative marketing efforts can enhance brand recognition and loyalty in the pet care industry.
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