Ben Preiss — August 12, 2007 — Lifestyle
Is MMA (Mixed Martial Arts) a contender? It's been growing steadily in popularity in the prized 18-to-34 male demographic in the last decade, pay-per-view matches are drawing big numbers and the big nod from Hollywood, MMA champs are making the Leno-Letterman talk show rounds and making guest appearances on TV shows. Take that, boxing! And what kind of wimpy sport doesn't let you punch with your feet and choke a guy anyway?
Implications - The younger demographic that was once enthralled by the sport of boxing is now becoming fans of Mixed Martial Arts instead. While this represents a threat to the theatrical boxing industry, I think this is a welcomed switch.
Implications - The younger demographic that was once enthralled by the sport of boxing is now becoming fans of Mixed Martial Arts instead. While this represents a threat to the theatrical boxing industry, I think this is a welcomed switch.
Trend Themes
1. Growth of MMA - The popularity of MMA is steadily increasing, especially among the 18-to-34 male demographic.
2. Pay-per-view Matches - MMA pay-per-view matches are drawing large numbers, posing a challenge to traditional boxing events.
3. MMA Champs in Media - MMA champions are gaining mainstream recognition, appearing on talk shows and TV shows, leaving boxing behind.
Industry Implications
1. Sports Entertainment - The rise of MMA presents opportunities for the sports entertainment industry to capture a new and growing fanbase.
2. Pay-per-view Broadcasting - The success of MMA pay-per-view matches calls for innovative approaches in the broadcasting industry to meet the demand.
3. Media and Television - The increasing visibility of MMA champions in media presents opportunities for collaboration and content creation in the television industry.
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