DNA Project Aims to Stop People From Interfering with Crime Scenes
Kevin Young — June 20, 2012 — Marketing
References: dnaproject.co.za & creativecriminals
Every year in South Africa there are many criminals who escape conviction because of the public's interference with crime scene evidence; however, the DNA Project aims to stop that with this public message.
The DNA Project is a campaign that attempts to educate the public that it's vital to never disturb a crime scene. To get this message across, the project took place in a Cape Town train station where a giant mugshot of a criminal was spray painted on a six by eight canvas made with small white pebbles.
Before the station opened, a perfect illustration lays soundly but as rush hour hits, people stampeded over the sand sculpture and in no time, the image became blurry. The words below the distorted image was clear: "Disturbing a crime scene makes it impossible to identify the criminal."
The DNA Project is a campaign that attempts to educate the public that it's vital to never disturb a crime scene. To get this message across, the project took place in a Cape Town train station where a giant mugshot of a criminal was spray painted on a six by eight canvas made with small white pebbles.
Before the station opened, a perfect illustration lays soundly but as rush hour hits, people stampeded over the sand sculpture and in no time, the image became blurry. The words below the distorted image was clear: "Disturbing a crime scene makes it impossible to identify the criminal."
Trend Themes
1. Crime Scene Education - Disruptive innovation opportunity: Develop interactive educational campaigns to educate the public about the importance of not disturbing crime scenes.
2. Visual Messaging - Disruptive innovation opportunity: Utilize visually impactful messages, like the giant mugshot on canvas, to effectively communicate important information to the public.
3. Crowd Behavior Analysis - Disruptive innovation opportunity: Develop technologies or systems to analyze crowd behavior in real-time, enabling the identification of potential disruptions to crime scenes.
Industry Implications
1. Law Enforcement - Disruptive innovation opportunity: Implement new technology or systems in law enforcement to improve crime scene preservation and minimize public interference.
2. Advertising and Marketing - Disruptive innovation opportunity: Incorporate visual and interactive elements into marketing campaigns to effectively convey important messages and engage audiences.
3. Data Analytics - Disruptive innovation opportunity: Develop algorithms and platforms to analyze crowd behavior data, enabling proactive identification of potential disruptions in various scenarios.
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