The DKNY Resort 2014 Collection Dresses Up Sportswear for Night
Laura McQuarrie — May 31, 2013 — Fashion
The DKNY Resort 2014 collection makes classic sportswear ready for a night on the town. The aptly titled 'Night Sports' collection brings a youthfulness to equestrian-inspired polos and traditional materials like lace by dressing them up with beading, studs and sequins. These touches of glitz help to bring a little sparkle and elegance to the sportswear-inspired looks.
The garments bring together combinations of materials that are as unusual as the pairing of sportswear and glamour is. DKNY plays with this theme of balancing out the two opposites; playing with hard and soft fabrics. One of the most gorgeous pieces from the collection is a shirt with short leather t-shirt sleeves overlayed with full-sleeved lace. Despite "sports" and "glamour" being on opposite ends of the fashion spectrum, it seems they do attract.
The garments bring together combinations of materials that are as unusual as the pairing of sportswear and glamour is. DKNY plays with this theme of balancing out the two opposites; playing with hard and soft fabrics. One of the most gorgeous pieces from the collection is a shirt with short leather t-shirt sleeves overlayed with full-sleeved lace. Despite "sports" and "glamour" being on opposite ends of the fashion spectrum, it seems they do attract.
Trend Themes
1. Night Sports Fashion - Opportunity for fashion brands to combine sportswear and glamour by incorporating elements like beading, studs, and sequins.
2. Youthful Equestrian-inspired Style - Disruptive innovation opportunity to bring a modern twist to traditional equestrian fashion, appealing to a younger demographic.
3. Balancing Hard and Soft Fabrics - Potential for designers to experiment with contrasting materials, such as leather and lace, to create unique and visually appealing garments.
Industry Implications
1. Fashion - Fashion brands can explore the integration of sportswear and glamour to cater to diverse consumer preferences.
2. Luxury Retail - Opportunity for luxury retailers to introduce equestrian-inspired resort wear collections that blend sophistication with a youthful twist.
3. Textile and Embellishment - Demand for materials like beading, studs, sequins, and lace could increase as fashion brands seek to incorporate these elements into their designs.
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