Mamrie and DJ Flula Take on Dolly Parton and Britney Spears in Auto Tunes
Alyson Wyers — October 4, 2014 — Pop Culture
In a hilarious video YouTubers Mamrie Hart and DJ Flula do a cover of Dolly Parton's 9 to 5. Part of a segment called Auto Tunes on Flula's channel, the song is recorded entirely in his car.
Dressed in typical 1980s garb, the comedic pair act out a carpool-like skit before beginning the musical number. This involves recording a loop track incorporating sounds like beat boxing, typewriter keys clacking and trombone notes. Mamrie, of You Deserve a Drink and Mametown, belts the country lyrics -- southern twang and all. After the 9 to 5 cover ends in two minutes, DJ Flula and Mamrie discuss work ethic and flawlessly transition into a cover of Britney Spears' Work B**ch. Flula awkwardly gets fired at the end.
Dressed in typical 1980s garb, the comedic pair act out a carpool-like skit before beginning the musical number. This involves recording a loop track incorporating sounds like beat boxing, typewriter keys clacking and trombone notes. Mamrie, of You Deserve a Drink and Mametown, belts the country lyrics -- southern twang and all. After the 9 to 5 cover ends in two minutes, DJ Flula and Mamrie discuss work ethic and flawlessly transition into a cover of Britney Spears' Work B**ch. Flula awkwardly gets fired at the end.
Trend Themes
1. Comedic Music Covers - Opportunity for creating comedic music covers in unconventional settings, such as in cars, to entertain audiences.
2. Auto Tunes - Disruptive innovation opportunity for creating a series of car-recorded musical covers to attract a new audience.
3. Comedy and Nostalgia - Trend of combining comedy and nostalgia in music videos, appealing to viewers' sense of humor and fondness for previous eras.
Industry Implications
1. Entertainment - Opportunity for entertainment industry to create and promote comedic musical content in unique and relatable formats.
2. Social Media - Disruptive innovation opportunity for social media platforms to feature and promote car-recorded music covers as a new and engaging form of content.
3. Fashion - Opportunity for fashion industry to capitalize on nostalgia by producing and marketing 1980s-inspired apparel and accessories.
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