DJ Clark Kent and Russ Bengtson Promote a New Colorway for adidas
Riley von Niessen — June 8, 2016 — Fashion
References: featuresneakerboutique & highsnobiety
DJ Clark Kent recently joined up with Russ Bengtson for a collaborative promotion effort on a retro adidas Originals model.
The 'Quickstrike Pack' includes new versions of the adidas' 'Superstar 80's' and the 'Pro Model 80's.' The sneakers, which are offered in both high tops and low tops, make use of camouflage leather in different ways. While the low model is mostly white with the patterned forest accent appearing minimally, the high tops are covered in shiny camouflage leather. On the white sneakers is a star pattern that gives the design more color variance that works with the classic adidas stripes on its sides. The high tops use deep black accents throughout and the dark colorway is counteracted well by an off-white sole. Both models of the DJ Clark Kent and Russ Bengston sneakers sport the iconic adidas logo on the heel and use metallic gold accents details.
The 'Quickstrike Pack' includes new versions of the adidas' 'Superstar 80's' and the 'Pro Model 80's.' The sneakers, which are offered in both high tops and low tops, make use of camouflage leather in different ways. While the low model is mostly white with the patterned forest accent appearing minimally, the high tops are covered in shiny camouflage leather. On the white sneakers is a star pattern that gives the design more color variance that works with the classic adidas stripes on its sides. The high tops use deep black accents throughout and the dark colorway is counteracted well by an off-white sole. Both models of the DJ Clark Kent and Russ Bengston sneakers sport the iconic adidas logo on the heel and use metallic gold accents details.
Trend Themes
1. Collaborative Promotions - Opportunity for brands to collaborate with influencers and create limited-edition products for increased visibility and brand awareness.
2. Retro Models - Growing demand for retro-inspired sneakers, providing opportunities for brands to reintroduce classic designs with a modern twist.
3. Camouflage Leather - Incorporating camouflage leather into sneaker designs can attract consumers looking for unique and trendy footwear options.
Industry Implications
1. Athletic Footwear - Collaborative sneaker promotions can drive sales and engage consumers in the competitive athletic footwear industry.
2. Fashion Influencers - Creating collaborative promotions with fashion influencers can boost brand recognition and create buzz in the fashion industry.
3. Streetwear - Utilizing camouflage leather in sneaker designs can cater to the streetwear market's demand for edgy and fashion-forward products.
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