Back to the Future Fan Brad Fyfe Made His Own DIY Nike Mags
Gurveer Brah — August 10, 2015 — Art & Design
The infamous sneakers worn by Marty McFly in Back to the Future 2 have been one of the most coveted sneakers in history, but Brad Fyfe shows you how to make your own DIY Nike Mags.
Ever since Nike released a collection of the film-famous sneakers back in 2011 in a charity auction, the Nike Mags have become an extremely high-priced sneaker on the resale market.
Brad Fyfe has replicated the shoes in an unusual way. Opting for China-made knock-offs, Fyfe made some modifications to make these easily identified knock-offs into more passable versions of the sneaker. Among those changes, Brad fixed the light up technology to look more like the the movie, along with the shape of the sneaker.
The sneaker is still a work in progress and unfortunately, they still don't lace themselves up.
Ever since Nike released a collection of the film-famous sneakers back in 2011 in a charity auction, the Nike Mags have become an extremely high-priced sneaker on the resale market.
Brad Fyfe has replicated the shoes in an unusual way. Opting for China-made knock-offs, Fyfe made some modifications to make these easily identified knock-offs into more passable versions of the sneaker. Among those changes, Brad fixed the light up technology to look more like the the movie, along with the shape of the sneaker.
The sneaker is still a work in progress and unfortunately, they still don't lace themselves up.
Trend Themes
1. Replica Sneaker DIY - Opportunity to create DIY replica sneakers of highly coveted and expensive sneakers using existing knock-offs and modifications.
2. Resale Market for Movie-inspired Sneakers - Opportunity to tap into the high-demand resale market for sneakers inspired by iconic movies like Back to the Future 2.
3. Customizing Knock-offs for Authenticity - Opportunity to modify knock-off sneakers to resemble the look and features of the original sneaker design for a more passable version.
Industry Implications
1. Footwear - Disruptive innovation opportunities in the footwear industry by offering customers the chance to create their own replica sneakers or modify knock-offs to resemble high-priced sneakers.
2. Fashion - Disruptive innovation opportunities in the fashion industry by capitalizing on the high-demand resale market for movie-inspired sneakers.
3. Retail - Disruptive innovation opportunities in the retail industry by providing customization services to modify knock-off sneakers and offer customers a more authentic and exclusive product.
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