The Park Hotels' Diwali Gift for Guests Pays Tribute to the Hindu God Rama
Laura McQuarrie — March 26, 2015 — World
References: theparkhotels & packagingoftheworld
In celebration of the festival of lights, the Park Hotels decided to put together a Diwali gift box to honors its guests. The festival celebrates the story of the Hindu God Rama returning victorious after rescuing his wife from the clutches of evil. In order to retell this story in an way that its guests would find meaningful, the hotel created a unique box set, complete with charming illustrations to match the god's epic journey.
Inside a larger box sits 12 smaller boxes, disguised as matchboxes. However, rather than containing actual matches to tie in with the theme of light, the brand opted for "explosives of the sweet kind." These small, colorful candies made for a great way to acknowledge the festival in an informative and celebratory way.
Inside a larger box sits 12 smaller boxes, disguised as matchboxes. However, rather than containing actual matches to tie in with the theme of light, the brand opted for "explosives of the sweet kind." These small, colorful candies made for a great way to acknowledge the festival in an informative and celebratory way.
Trend Themes
1. Personalized Gift Experiences - Creating unique and personalized gift experiences for customers that connect with their cultural or religious celebrations.
2. Storytelling Packaging - Using packaging design and illustrations to tell a story and enhance the customer's experience.
3. Alternative Theme Connections - Making creative connections to cultural themes through unexpected and alternative means, like using candy instead of matches in a matchbox.
Industry Implications
1. Hospitality - Hotels and resorts can create memorable experiences for guests by incorporating cultural celebrations into their offerings.
2. Packaging - Designing innovative packaging solutions that capture customers' attention and create a memorable brand experience.
3. Food & Beverage - Exploring alternative ways to connect food and beverage products to cultural celebrations and create a unique offering.
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