Millionaire Andrew Paul Offers Up His Possessions in Lottery
Christina Butty — June 16, 2009 — Luxury
References: winanewlife & luxist
After his recent divorce, English banker Andrew Paul decided to raffle off his life.
For under £20, a person can enter a draw to win Andrew Paul’s £1.1m five bedroom house, a £160,000 Aston Martin DBS, and his £200,000 Sealine 35 Sport motor boat. First prize includes either the home or the car plus the speedboat, along with £85,000 in cash to assist with insurance and fees, or the first prize winner can have £1 million in cash.
Andrew Paul is also offering ten runner up prizes. He is hoping to sell 200,000 tickets to earn £4 million. If fewer than 150,000 tickets are sold, a lower cash prize will be given.
Also in this contest is a bizarre twist. Upon paying the fee, entrants need to estimate where a golf ball would end up in a photograph, as winners are going to be determined based on who is the closest to the actual placement.
For under £20, a person can enter a draw to win Andrew Paul’s £1.1m five bedroom house, a £160,000 Aston Martin DBS, and his £200,000 Sealine 35 Sport motor boat. First prize includes either the home or the car plus the speedboat, along with £85,000 in cash to assist with insurance and fees, or the first prize winner can have £1 million in cash.
Andrew Paul is also offering ten runner up prizes. He is hoping to sell 200,000 tickets to earn £4 million. If fewer than 150,000 tickets are sold, a lower cash prize will be given.
Also in this contest is a bizarre twist. Upon paying the fee, entrants need to estimate where a golf ball would end up in a photograph, as winners are going to be determined based on who is the closest to the actual placement.
Trend Themes
1. Raffling Luxury - Opportunity for businesses to explore unique raffle models for high-value possessions and experiences.
2. Alternative Prize Formats - Disruptive potential for businesses to offer non-traditional prizes in raffles and contests, adding excitement and value for participants.
3. Gamified Marketing - Emerging trend of combining gaming elements with marketing strategies, providing interactive and engaging experiences for consumers.
Industry Implications
1. Luxury Goods - Innovative opportunity for luxury brands to collaborate with raffles and offer exclusive products and experiences.
2. Real Estate - Disruptive potential for the real estate industry to explore alternative marketing methods such as raffling properties to reach new buyers.
3. Automotive - Opportunity for car manufacturers and dealerships to collaborate with raffles, offering high-end vehicles as prizes to attract customers.
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