Nigel Goodwin — February 16, 2006 — Naughty
References: cnn
C’mon, join the club.
As reported by CNN, “Attitudes toward sex and marriage have relaxed since Communist China began market reforms in the late 1970s, opening the doors to a huge increase in adultery and divorce.” In fact, the number of divorces in China rose by 21% from 2003 to 2004.
To top it off, now there’s a club for the broken hearted. The so-called “divorce club” provides counseling services and organizes social gatherings and divorce celebrations. Fittingly, the club was launched on Valentine’s Day.
This takes the Bitter Ball to a new level.
As reported by CNN, “Attitudes toward sex and marriage have relaxed since Communist China began market reforms in the late 1970s, opening the doors to a huge increase in adultery and divorce.” In fact, the number of divorces in China rose by 21% from 2003 to 2004.
To top it off, now there’s a club for the broken hearted. The so-called “divorce club” provides counseling services and organizes social gatherings and divorce celebrations. Fittingly, the club was launched on Valentine’s Day.
This takes the Bitter Ball to a new level.
Trend Themes
1. Increasing Divorce Rates - Opportunities for disruptive innovation in divorce counseling services and support groups.
2. Changing Attitudes Towards Divorce - Opportunities for disruptive innovation in education and advocacy around the acceptance of divorce.
3. Rise of Divorce Celebrations - Opportunities for disruptive innovation in event planning and specialized services for divorce parties.
Industry Implications
1. Counseling Services - Opportunities for disruptive innovation in providing specialized counseling services for divorcing individuals.
2. Event Planning - Opportunities for disruptive innovation in creating unique experiences for divorce celebrations and parties.
3. Advocacy and Education - Opportunities for disruptive innovation in promoting understanding and acceptance of divorce through educational programs and support networks.
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