SubSafe's Social Bands Silently Communicate Distancing Preferences
Laura McQuarrie — June 18, 2020 — Lifestyle
References: socialbandbands & prnewswire
Although people are beginning to be able to spend more time in public, not everyone has the same social distancing preferences. To address this, SubSafe is introducing a series of colorful bands that are meant to silently communicate each person's needs and level of comfort when it comes to interacting with others.
The Social Bands were devised as a way for people to show their distancing preferences in places where there will be large groups, such as cruise ships, office buildings or trade shows. The affordable bands offer an easy-to-follow visual system with color-coded designs—red bands indicate "no contact," yellow means "elbows only" and green gives the go-ahead for high fives and handshakes. While there will inevitably be awkward encounters as people navigate the new normal, these bands have the potential to minimize unwanted contact.
Image Credit: SubSafe
The Social Bands were devised as a way for people to show their distancing preferences in places where there will be large groups, such as cruise ships, office buildings or trade shows. The affordable bands offer an easy-to-follow visual system with color-coded designs—red bands indicate "no contact," yellow means "elbows only" and green gives the go-ahead for high fives and handshakes. While there will inevitably be awkward encounters as people navigate the new normal, these bands have the potential to minimize unwanted contact.
Image Credit: SubSafe
Trend Themes
1. Silent Communication Bands - There's an opportunity to create similar bands that silently communicate other personal preferences.
2. Color-coded Visual System - There's an opportunity to create new color-coded visual systems for other products and services where people may have different preferences.
3. Non-verbal Communication Tools - There's an opportunity to develop more non-verbal communication tools like the Social Bands in response to changing societal norms.
Industry Implications
1. Event Industry - Social Bands can be used in events like concerts and festivals to ensure that people maintain physical distance as required.
2. Retail Industry - Retail brands can use similar non-verbal communication tools to understand customer preferences and deliver personalized experiences.
3. Healthcare Industry - Hospitals can use similar color-coded systems for patients to communicate their medical preferences and allergies.
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