Funko Pop is Now Selling a Subscription Box Called Disney Treasures
Katherine Pendrill — February 24, 2017 — Pop Culture
References: disneytreasures.funko & funko
The Funko Pop figurines are already wildly popular among collectors and now fans can easily add to their collection with the brand's new 'Disney Treasures' subscription service.
Disney Treasures is a new subscription box service created as part of a collaboration between Disney and Funko Pop. The boxes come on a regular basis and are "filled with 100% exclusive Disney collectibles and accessories created by Funko." This not only includes characters from memorable Disney movies, but also Disney theme park collectibles. For example, the first box will boast a 'Pirates Cove' theme and contain a collectible Mr. Smee Pop, as well as exclusive Disney Pirate booty.
The new Disney Treasures option demonstrates how brands can cater to adult fans who are interested in collectibles by offering ongoing subscription services.
Disney Treasures is a new subscription box service created as part of a collaboration between Disney and Funko Pop. The boxes come on a regular basis and are "filled with 100% exclusive Disney collectibles and accessories created by Funko." This not only includes characters from memorable Disney movies, but also Disney theme park collectibles. For example, the first box will boast a 'Pirates Cove' theme and contain a collectible Mr. Smee Pop, as well as exclusive Disney Pirate booty.
The new Disney Treasures option demonstrates how brands can cater to adult fans who are interested in collectibles by offering ongoing subscription services.
Trend Themes
1. Collectible Subscription Boxes - Brands can leverage the popularity of collectibles by offering ongoing subscription services for exclusive and limited edition items.
2. Collaborative Brand Partnerships - Collaborative partnerships between brands can lead to exclusive and unique collectible items that will be in high demand for collectors.
3. Targeted Subscription Boxes - Creating subscription boxes with a targeted theme, such as a specific movie or theme park, can increase consumer interest and loyalty among fans.
Industry Implications
1. Entertainment Merchandise - Brands in the entertainment industry, such as movie production companies and theme parks, can take advantage of the popularity of collectibles and offer exclusive subscription boxes to their fans.
2. E-commerce - Online retailers can create curated subscription boxes with a specific theme or product type to cater to the growing demand for collectibles among consumers.
3. Marketing and Advertising - Marketing agencies and advertisers can use collectible subscription boxes as a tool to target specific consumer groups and build brand loyalty through exclusive and limited edition items.
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