The Disney ‘Star Wars' Weekends Ad is Fun for Everyone
Vittoria Natarelli — August 20, 2010 — Pop Culture
References: moonward.net & designyoutrust
The Disney ‘Star Wars’ Weekends ad introduces the ultimate in quality geeky family time. The famous character-filled park has started an ad campaign promoting how the beloved Star Wars characters will be sharing a home with Mickey and Donald.
Imagine being on the tour bus with Darth Vader and hearing a breathy “I am your father” everytime you call for your dad? The Disney Star Wars Weekends is my dream vacation! Did you buy your plane ticket yet?
Imagine being on the tour bus with Darth Vader and hearing a breathy “I am your father” everytime you call for your dad? The Disney Star Wars Weekends is my dream vacation! Did you buy your plane ticket yet?
Trend Themes
1. Geeky Family Time - Opportunity to create immersive family experiences blending popular sci-fi characters with traditional family-friendly entertainment.
2. Cross-industry Collaborations - Potential for partnership between entertainment and tourism industries to create unique themed experiences for consumers.
3. Nostalgic Branding - Using well-known and beloved characters like Mickey Mouse and Darth Vader to invoke feelings of nostalgia and attract customers.
Industry Implications
1. Entertainment - Opportunity to create new events and experiences by integrating popular sci-fi characters into existing theme parks or entertainment venues.
2. Tourism - Opportunity to attract visitors by offering themed experiences that combine popular attractions with iconic sci-fi characters and storylines.
3. Advertising - Opportunity for brands to leverage nostalgia and pop culture references to create engaging and memorable ad campaigns.
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