The Disney Star Wars Collaboration Will Come to a Head with New Toys
Michael Baxter — May 20, 2014 — Life-Stages
The Disney Star Wars collaboration may be the biggest announcement for the franchise since Jar Jar Binks was made into a character, albeit this announcement is far more positive and far less annoying. It's been announced that now that Disney has control over the franchise there will be a new movie released every year leading up to 2020 and possibly even beyond. With this long contract Disney has decided to revamp the toy roster and bring all new ones out.
Disney is holding all the cards when it comes to movie rights currently. Between Marvel and Lucasarts they can officially do as they please with blockbusters. The new Star Wars toys will be released with each coming movie and be specifically tailored to the content of each film being released.
Disney is holding all the cards when it comes to movie rights currently. Between Marvel and Lucasarts they can officially do as they please with blockbusters. The new Star Wars toys will be released with each coming movie and be specifically tailored to the content of each film being released.
Trend Themes
1. Revamped Toy Roster - Opportunity for companies to create innovative and updated Star Wars toys that align with the release of each new movie.
2. Movie Merchandising - Opportunity for businesses to capitalize on the popularity of the Disney Star Wars collaboration by creating and selling movie-themed merchandise.
3. Continuous Release Strategy - Opportunity for companies to develop marketing strategies that align with the regular release of Star Wars movies, creating a consistent customer base and revenue stream.
Industry Implications
1. Toy Manufacturing - Opportunity for toy manufacturers to collaborate with Disney and create new and exciting Star Wars toys.
2. E-commerce - Opportunity for online retailers to expand their product offerings to include movie-themed merchandise from the Disney Star Wars collaboration.
3. Marketing and Advertising - Opportunity for marketing agencies to develop innovative strategies and campaigns to promote the continuous release of Star Wars movies and the associated merchandise.
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