Ozmosis is Offering a Discount for Injuries with #PayWithPain
Alyson Wyers — October 1, 2017 — Business
References: ozmosis.au & psfk
A skate shop in Australia is offering a discount for injuries. Ozmosis is running a campaign from September 25th to October 7th called #PayWithPain where customers can pay with "all major credit cards, scars, scrapes, breaks and bruises."
You can take advantage of the discount for injuries in a few different ways. You can share a picture or video of your scars to Instagram and Facebook (using the promotional hashtag and tagging Ozmosis) to receive a discount code redeemable online. Or, if you spend $80 in store and display your scar, you can get a 20% discount towards your next Rip Curl buy. There is also a larger draw for $5000 worth of Ozmosis gear.
You can take advantage of the discount for injuries in a few different ways. You can share a picture or video of your scars to Instagram and Facebook (using the promotional hashtag and tagging Ozmosis) to receive a discount code redeemable online. Or, if you spend $80 in store and display your scar, you can get a 20% discount towards your next Rip Curl buy. There is also a larger draw for $5000 worth of Ozmosis gear.
Trend Themes
1. Discount for Injuries - Opportunity for businesses to offer discounts or promotions to customers who have experienced injuries.
2. Social Media Engagement - Opportunity for businesses to engage with customers and increase brand visibility through user-generated content on social media.
3. Scar as Currency - Opportunity for businesses to create unique and memorable marketing campaigns by accepting scars as a form of payment.
Industry Implications
1. Retail - Retailers can offer discounts to customers who have experienced injuries, creating a positive customer experience and building customer loyalty.
2. Outdoor Sports and Recreation - Companies in the outdoor sports and recreation industry can leverage social media engagement to connect with their target audience and drive sales.
3. Marketing and Advertising - Marketing and advertising agencies can help businesses develop innovative campaigns that accept scars as a form of payment, generating buzz and attracting attention.
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